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This web site fms.co.uk has the following on the web page, "We are a specialist contract publisher creating bespoke magazines for some of the worlds finest luxury brands - brands such as Bentley Motors, Bang and Olufsen, Sunseeker International, Quintessentially, Conrad and Waldorf Astoria Hotels." We saw that the webpage also said " Our clients choose FMS because our magazines have been proven to secure and build enduring relationships with their customers, through brilliant design, inspiring editorial and high production values." The header had Luxury as the highest ranking optimized keyword. It is followed by magazine, lifestyle, and bespoke which isn't as ranked as highly as Luxury. The next words fms.co.uk used was online. publishing was included but might not be seen by search engines.